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A Few Things to Consider When Starting a Facebook Ads Campaign

Facebook ads are a good way to operate a vehicle traffic to a page, or to even your website – although the clicks can be expensive, so you had better be sure your landing page converts well. We’ll assume you’re trying to operate a vehicle traffic to a Facebook fan page or get people to “like” something or share something on Facebook.

The Difference between Facebook Ads and AdWords

Facebook ads, while seeming much like Google AdWords, are most definitely an alternative thing all together. For one, they’re much less intelligent, and much less keyword-based. They’re also far more expensive than Google ads if you’re attempting to use them in exactly the same way (around $1 a click).

This means that you’re paying around five times too much for a guest you may lose in your landing page if you return the clicks to your website. However, with them to obtain fans for a page is seen as more of an advertising investment than an expense.

Start Small, then Go Broader

When you create a strategy, you may be very specific when selecting your target group. Be as specific as you are able to initially, and so long as there are many than 100,000 people approximately in your target group, stick with this for a start. You can always expand it if you’re not getting enough clicks.

Bid Low, but Don’t be Cheap

Facebook ads cost more cash than any other kind of pay-per-click, so remember this when setting your bid prices. If you’re in a market like online marketing, events organising or insurance, you’re going to be spending up to $5 per quality click, so be prepared to spend it. You can probably get clicks with below the recommended bid, nevertheless, you won’t get many.

As a broad rule, start just beneath the recommended bid, increasing by small increments until you start getting good click throughs. Keep increasing for a while until the upsurge in click throughs stops.

Use Someone’s Face

Several studies demonstrate that utilizing a face or an easily-recognisable object or landscape in a facebook ads coupon picture increases click throughs by around 30%. If you do not know any models, use a stock photo – they’re relatively cheap.

Don’t Forget Your Call to Action

Make sure the past distinct your ad inspires an action, like “Shop online now” or “request a free of charge quote” – this type of language dramatically increases conversions.

Make Your Landing Page Worthwhile

If people like something and then find nothing worthwhile there, they’ll either un-like it or simply never look at the page, or remove it from their feed. Then you will have paid for a customer you can’t access. Make sure there is something for them at the page they arrive at when they select your ad or like your page – something such as a discount or some bonus content they can only get if they subscribe.